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Fundamentals of PPC Services in London

Pay-per-click is a type of internet advertising strategy that is used to generate traffic to websites, in which an advertiser pays a publisher when the ad is clicked. One thing that PPC services get right is the fundamentals of a PPC campaign. A well-structured, well-planned PPC campaign can produce results quickly. 

Here are some of the key components that a PPC services company executes very well:

Image Source: Google

  • A lower-placed PPC ad may receive less traffic, but it will convert at the same rate as the top-placed ad. The PPC ad must appear within the first three search engine results pages. As a result, outbidding every advertiser to get your PPC ad to the top makes no sense.
  • PPC ads must be well-planned to exploit various factors like seasonal shopping, promotions, analytics, split test results, anticipated traffic, and more.
  • PPC service providers spend 70% of their time on analytics and market research and 15% of their time writing ads.

Google Ads is the world's most popular PPC advertising system. Businesses can use the Ads platform to create ads that appear on Google's search engine and other Google properties. Google Ads uses a pay-per-click strategy, in which users bid on keywords and are charged for each click on their advertisements.