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Different Types of Search Engine Optimization in Singapore

Search Engine Optimization or SEO is a complex process that has a number of different types. All types of SEO have the same goal: to optimize a website for better search engine visibility.

Types of SEO

SEO is the process of making a website more understandable and user-friendly for search engines. The overall goal of SEO is to increase organic traffic from search engines by increasing the position in which a website appears in the SERPs for different search terms. You can avail the benefits of the best SEO agency in Singapore through various online sources.

Image Source: Google

Technical SEO: Technical SEO is exactly what the name suggests, ie. technical parameters that affect the visibility of a website on search engines. The main goal of technical SEO is to ensure that search engine robots can easily crawl and index websites.

The main technical guidelines for SEO are:

  • Optimize your site structure and URL structure.

  • Follow SEO friendly web design

  • Build websites that load fast on desktop and mobile devices.

On-page SEO: On-Page SEO is about the page itself and how to make it more search engine and user-friendly. It should be noted that while search engines crawl the site as a whole, ranking is done at the page level. That’s why it’s important to pay attention to the optimization of every page on your website.

Off-Page SEO: Off-Page SEO is related to advertising. While the previous types of SEO focused more on the infrastructure and content of the website, off-page SEO deals with the techniques you can use to promote your website on the internet. Popular websites tend to rank higher on Google than less popular websites.

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